Description
Creating a customer avatar for your business
A crucial part of driving your business objectives involves understanding your
customers, what drives them and how to find them. By doing this, you’re in a
better position to make strategic decisions. For example, it may be that your
most profitable target market is really active on Facebook, so a targeted
Facebook campaign which speaks to their motivations would be a good idea,
but you won’t know that without doing some research.
Creating a customer Avatar is the first step in developing a marketing
strategy that supports your business goals and provides a positive return on
investment for your marketing spend.
In this interactive session, we will work through the process of developing your ideal
client avatar and consider how this fits in with your marketing.
Overview
Who should attend?
Business owners, marketing managers, or anyone involved in marketing and
selling.
If you’ve felt pulled in lots of different directions by the things that you feel
you ‘should’ do, customer avatars can help to focus attention on the things
that are most likely to yield results, saving time and money.
What’s covered:
• What is an ideal client avatar?
• Why is it important?
• How do you find them?
• How can I attract them?
• Q&A session
Outcome
What outcomes will be achieved?
Knowing your ideal client avatar takes the guesswork away from marketing.
Delegates will leave with a clearer understanding of their customers, and
where best to focus marketing efforts.
