Optimise your Social Media Profiles

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Description

Your social media profiles are often the first impression potential customers have of your business, yet many companies treat them as an afterthought. With billions of users across platforms actively searching for products and services, a well-optimised profile can be the difference between being discovered by your ideal customers or remaining invisible in the digital landscape.

From crafting compelling company pitches that resonate with your target market to strategically positioning calls to action that drive conversions, this intensive webinar will transform your social media presence from passive to powerful. You'll discover platform-specific optimisation techniques and leave with a clear action plan to implement changes that generate real business results.

Overview

Who should attend?
Business owners, marketing professionals, and entrepreneurs who want to maximise their social media profiles to attract their target market and drive meaningful business actions.

What's covered:
• The importance of profile optimisation in today's competitive digital marketplace
• Strategic imagery selection: choosing cover photos and profile pictures that build trust and convey professionalism
• Developing your compelling company pitch: articulating why your target market should care about your business
• Mastering calls to action: driving followers to take the next step in your customer journey
• Use of link options and bio optimisation across platforms
• Facebook business pages: leveraging features, tabs, and messaging for maximum impact
• Instagram account optimisation: bio strategies, highlights, and visual consistency for business growth
• LinkedIn personal profiles: building authority and attracting business opportunities through professional positioning
• LinkedIn company pages: establishing credibility and showcasing your business effectively
• TikTok business accounts: showcasing personality whilst maintaining professionalism
• Live profile review sessions with expert feedback and actionable recommendations

Outcome

What outcomes will be achieved:
• Understanding of how optimised profiles drive business growth and customer acquisition
• Platform-specific optimisation strategies tailored to where your target market spends time
• Personalised feedback on your current profiles with specific improvement recommendations
• Ready-to-implement action plan with immediate changes you can make to improve discoverability and conversion
• Confidence in maintaining and updating profiles to consistently attract your ideal customers

Additional Information

Eligibility:

This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

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Presenters & Panelists

Anita Popat

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Presenters & Panelists

Anita Popat

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