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Description

Visual content drives engagement, builds brand recognition and communicates your message faster than any other medium. With professional-quality design now accessible through user-friendly platforms like Canva and Adobe Express, businesses of all sizes can create stunning graphics without expensive software or extensive design experience.

From establishing a cohesive brand kit to creating animated content that captures attention, this hands-on workshop will transform your approach to visual marketing. You'll leave with ready-to-use templates, branded assets and the confidence to maintain consistent, professional visuals across all your marketing channels.

Overview

Who should attend?
Business owners, marketers, small business teams and entrepreneurs who want to create professional graphics in-house using accessible, cost-effective design tools.

What you'll need: A laptop or tablet with Wi-Fi or data connectivity. We'll be working directly in Canva and Adobe Express during the session.

What's covered:
• The importance of visual content in digital marketing and brand consistency
• Understanding and auditing your existing brand assets and visual identity
• Setting up comprehensive brand kits in both Canva and Adobe Express
• Creating professional branded graphics from scratch
• Effective product and service imagery
• Introduction to simple animation tools and motion graphics for enhanced engagement
• Designing print materials: flyers, business cards, and promotional materials
• Integrating QR codes for seamless digital-physical marketing bridges
• Building template libraries and controlling team access and editing permissions
• Leveraging stock imagery, video and music libraries effectively
• Exploring AI-powered design features and content generation tools
• Hands-on creation sessions with real business applications.

Outcome

What outcomes will be achieved?
• Complete brand kits established in both platforms, ready for immediate use
• Professional templates created specifically for your business needs
• Practical skills in creating graphics for multiple formats and platforms
• Understanding of animation tools to add motion to your visual content
• Ready-to-use marketing materials including flyers and business cards
• Team workflow systems established with appropriate access controls
• Confidence to maintain consistent, professional visual branding across all channels.

Additional Information

Eligibility

This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

This event is available for: Eligible SMEs

9:30am - 4:00pm

In-Person

The Renaissance at Kelham Hall, Kelham, Newark, NG23 5QX

This is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.

Members must Sign in / Register to purchase member only tickets

In stock

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Ryan Cragside on 07741 332793 or email Ryan.Cragside@emc-dnl.co.uk

Presenters & Panelists

Paul Ince

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About

Mastering Graphic Design with Canva and Adobe Express

Description

Overview

Outcome

Additional Information

Presenters & Panelists

Paul Ince

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