In-Person
Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect.
This six hour workshop will cover:
Your why – understanding the story you want to tell and how to tell it
Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively
Selecting the right marketing channels that will match your target customer
– Website
– Online Travel Agents
– Email marketing
– Social media
– Events/Networking/Relationship building
– PR
– Advertising
– Print marketing
– Influencer marketing
Crafting a strategy that generates results
Understanding what’s working – using metrics/analytics to take future decisions
Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.
Don’t forget that this workshop also offers you a great opportunity to network with other tourism businesses.
book your place
Click the button below to book your place. You will be taken to an external site.
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