Digital Upscaler Academy - Mastering ChatGPT and Generative AI for Marketing

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Description

In today's fast-paced digital world, generative AI has become a game-changing tool for businesses and marketers. This two-day workshop will introduce you to the world of large language models (LLMs) and generative AI, focusing on their applications in marketing. You will learn how to harness the power of ChatGPT, GPT-4, and Dall-E for your business and understand how to use prompt engineering, AI ethics, tools, strategies, and integrations to enhance your marketing efforts.

This workshop is ideal for SME owners, marketing managers, and professionals who want to explore the potential of generative AI in marketing. No prior knowledge of AI or technical expertise is required.

**This is a two-day workshop taking place on 18 May and 25 May. By booking you are confirming your attendance on both dates.

Overview

This workshop is for SME owners, marketing professionals, or those looking to delve into the world of generative AI for marketing. No prior knowledge of AI or any technical knowledge is required.

This workshop is open to businesses in Derbyshire, Nottinghamshire, and Leicestershire.

What we will cover:

• Introduction to LLMs and generative AI (text-to-text, text-to-image, ChatGPT, Dall-E, GPT-4)
• Understanding prompts and prompt engineering
• Tools and strategies for implementing generative AI in your marketing campaigns
• Integrations with existing marketing platforms
• AI ethics, copyright, and the law

Outcome

By attending this workshop, you will:

Gain a thorough understanding of LLMs and generative AI and their applications in
marketing

• Learn how to effectively utilise ChatGPT, GPT-4, and Dall-E for your marketing needs.
• Master prompt engineering techniques for better AI-generated content
• Understand the ethical considerations of using AI in marketing
• Familiarise yourself with tools and strategies for implementing generative AI in your campaigns

Discover ways to integrate AI technologies with your existing marketing platforms.

This two-day workshop will equip you with the knowledge and skills to successfully incorporate generative AI into your marketing strategy, giving your business a competitive edge in the ever-evolving digital landscape.

Additional Information

To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Upscaler project.

If not already, you may be asked to complete an SME enrolment form before attending. Kam Atker will contact you to complete your registration process.

**This is a two-day workshop taking place on 18 May 2023 and 25 May 2023. By booking you are confirming your attendance on both dates.

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Digital Upscaler Academy - Mastering ChatGPT and Generative AI for Marketing

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Digital Upscaler Academy - Mastering ChatGPT and Generative AI for Marketing

Description

Overview

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Additional Information

Held in partnership with

Midlands Engine

East Midlands Chamber- DO NOT USE THIS ACCOUNT WE DO NOT INVOICE OURSELVES

UK Government

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