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Description

Email marketing is a tried and trusted way to make and maintain a connection with your customers and prospects. In a world driven by algorithms, email marketing has the advantage of a recipient choosing whether to open what you create or not. All those opens of your emails are people wanting to hear what you have to say.

How do you take advantage of this customer intent? How can you create an email marketing strategy that will get people signing up to hear more from you and opening your emails when they receive them? What should you write about and how do you add value as well as promote offers?

In this course we’ll cover some of the essentials of email marketing including content and the software you use to send it as well as strategies for increasing your email marketing list.

Overview

Things we’ll cover
• Why email is still an incredible marketing opportunity
• Choosing an email marketing platform
• Building and growing your email list
• Different types of email marketing campaign
• Crafting an email that connects with your audience and builds trust
• Writing a great subject line that makes people open
• A/B testing
• Understanding metrics to decide your next move

Who should attend?
Anyone looking to start an email list or develop an email marketing strategy.

Outcome

Outcomes
You will leave with an understanding of the essentials of email marketing for your business and a plan to grow your email marketing audience. You’ll also be ready with a plan to start emailing your list and help your business grow.

Additional Information

Please note, you are required to bring a laptop to this training, if this is a problem, please advise us prior to the training.

This event is available for: Members and Non Members

9th April 2025

9:30am - 12:30pm

In-Person

East Midlands Chamber, Chesterfield, S41 8ND

Select your tickets

Members must Sign in / Register to purchase member only tickets

Price Type

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Business Training Team on 0333 320 0333 or email business.training@emc-dnl.co.uk

Presenters & Panelists

Paul Ince

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Email marketing 101 for businesses