Head of Marketing

Are you a marketing senior leader with proven management skills? Do you have experience in planning, developing and leading targeted lifecycle campaigns across a variety of channels? If so, then we want to hear from you.

The Chamber is seeking an experienced Head of Marketing who will be responsible for supporting the design, development and implementation of the Chambers marketing strategy to deliver several core objectives that support the Chamber business plan.

The post-holder will also lead and develop ongoing marketing campaigns to help support Chamber key performance indicators and department objectives.

• Support the design, development and implementation of the Chamber Marketing Strategy in line with the business’ KPIs.
• Collaborate on the development and implementation of the CRM Strategy for the Chamber that maximises the functionality of the Dynamics 365 for Marketing automation application to deliver improved and targeted campaigns resulting in more prospects converting into good quality business relationships.
• Continually review marketing and CRM analytics and insights to shape the marketing strategy with a focus on what content drives the best engagement and response amongst different target audiences.
• Work closely with the Data Integrity & CRM Manager and participate in meetings that contribute to discussions relating to the Chamber’s customer data including how we collect it, how we manage it, cleaning it, protection, compliance and privacy.
• Ensure brand message and identity is consistent across all channels and marketing communications.
• Keep abreast of relevant innovation and developments to ensure marketing practices are cutting-edge and effective and that delivery staff have the skills and knowledge to maximise performance using those systems.
• Carry out market research to understand, develop and manage our target audience and to regularly report using data-driven insights to senior managers and partners.
• Collaborate with the Chamber’s Marketing Manager and other project channel owners to align marketing activities, this includes shared learning, increase effectiveness, reduce costs and maintain brand messaging.
• Lead the development, implementation and evaluation of a range of online and offline project-led marketing campaigns and case studies to generate new leads, event bookings and showcase the Chamber brand.
• Ensure the Chamber’s Business Plan Action Plan is up to date and to provide updates as necessary to the Chamber senior leadership.
• Overseeing the Chamber’s PR, communications and media strategy and core publication and video production (Business Network magazine, Annual Report).
• Make sure Chamber websites are continually developed, maintained and fit-for-purpose and relevant content is actively showcased on the Chamber’s platform; www.emc-dnl.co.uk
• Strive to continually improve quality and efficiencies by developing tools and systems to evaluate the delivery of chamber services.
• Manage relationships, briefing and management of marketing suppliers and agencies.
• To line-manage, develop and performance-manage the marketing team.
• Prepare and manage annual marketing budget and monitor monthly.

For more information please click here to view the job description and person specification.

• Relevant and demonstrable experience of managing digital services provision with a business context.
• Proven experience of managing a marketing team.
• Proven experience of leading end-to-end email campaigns, including planning, coordinating, segmenting, targeting, set-up, testing, broadcasting, reporting and optimisation.
• Proven track record of analysing data sets and applying data to build insight to shape personalised marketing activities.
• Experience of working with a diverse range of businesses.
• Self-starter, able to think creatively and identify new avenues for business generation.

East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) is a well-respected and award winning membership, representation and business support organisation that aims to enhance businesses and communities in the three cities and three counties. With more than 4,100 members and working with 12,000 businesses each year, we have established a reputation as the voice of the region’s business community.